User-Created Content That’s Worth a Thousand Words (and at least that many dollars)

Microsoft has been threatening, ever since J Allard plopped down on the stage at E3 2005 in his fashionable hoodie/blazer combo, to give Xbox 360 users the chance—nay, the power—to create their own content and unleash it on an unsuspecting cyberpublic. Yeah, I scoffed at the time, due largely to the hamfisted presentation more than the concept itself. It was unclear what form this user-created content would take (other than we knew for sure we’d be getting a sweet-ass Amped 2 scarf from Ve1ocityGir1). In fact, a year later, following E3 2006, I was more or less convinced that their vision for sharing user content had been relegated to using the Xbox Live Vision Camera to change your gamerpic into a glorious snapshot of your genitals.


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