The gaming world was stunned, well most of it, when Bungie stated they were no longer going to reveal their surprise for E3. Surely, there must be an explanation why such events took place. LA Times was able to clear this up with Dan Mattrick, Xbox Senior VP.
Turns out that Bungie’s latest Halo project was originally part of the program for Microsoft’s press conference on Monday, but it was taken out of the lineup at the last minute. Don Mattrick, senior vice president of Microsoft’s Xbox games business, said the company decided to pull Halo …
… to help trim its E3 presentation to under 90 minutes, from 2 1/2 hours, to accommodate attention-challenged reporters. “We had an embarrassment of riches,” Mattrick said. “We felt we could do this game more justice with a more dedicated event.”
Indeed, very strange. The reason this could be is because some many other games are coming out like Gears of War 2, Fallout 3, Fable 2. It could be, likes other sites have stated, Microsoft did not want Bungie’s announcement to compete with Square Enix’s Final Fantasy 13 announcement. However, other than time constraint reason, we may never know the true reasons. Only time will tell.
Source: LA Times