Nintendo, VideoGameJocks.com, Wii|July 20, 2008 2:04 pm

Maybe Nintendo’s Just Not Into You



At the ripe old age of three, my mom changed the way I spent my free time forever by giving me a Nintendo Entertainment System. After graduating to the SNES and Nintendo 64, the allure of Nintendo completely escaped me as the launch of the Gamecube began at a time when the PlayStation 2 and Dreamcast were already in my home and the Xbox, and Master Chief, would soon be invading my living room. Maybe I had grown tired of the same characters being carted out each console cycle or perhaps I was just a traitor leaving for a newer, flashier product. Either way, I was done.

The Wii came along and, after more than a decade since my last home console purchase from the Big N, I bought the console that was small on horsepower but big on interactivity. That novelty soon wore off as it became more and more clear that Nintendo hadn’t missed me and didn’t want me back.

I cannot say the same for some of my gaming compatriots.

A large, vocal and rabid group of Nintendo fanboys has supported the company through thick and thin ever since they collected their first gold coin in Super Mario Bros. and shot their first duck in Duck Hunt. Through November 2006, these fanboys have had games targeted at them to hang their hats on and enjoy despite their slimming numbers and the Gamecube’s failure to gain traction with an audience outside the group.

For these fanboys, November 19, 2006 will be a date which will live in infamy.

The launch of the Wii signaled Nintendo’s admission that they had lost the battle for gaming supremacy with those who would identify themselves as gamers and their desire to conquer a new, larger group: everyone else. This desire would lead to Nintendo steering its focus away from the fanboys, although delivering core titles to them early on, to other groups such as the very young, very old and females.

Fanboys have staunchly defended the Wii. Whether they be run-of-the-mill fanboys on Internet message boards or those who would be counted as members of the gaming press, Nintendo fanboys have praised each and every core title from NIntendo for the Wii, granting them perfect scores, glowing reviews and passes on huge flaws and the fact that they all took steps backwards. They also managed to overlook first party titles not targeted at them such as Wii Fit, Wii Sports and Wii Play as afterthoughts. Those titles, and countless third party mini game collections, have been the titles that have made Nintendo the most money and have helped reach a larger audience then ever before, not Zelda, Metroid or even Mario.

Still, fanboys persisted. Claiming that E3 2008 would be the E3 in which Nintendo would deliver us a new crop of first party, core titles. This class was to be headed by the return of Kid Icarus. This drum was beat so loudly that it was hard to believe that core titles would not be at this year’s E3 press conference.

Then we all actually saw Nintendo’s E3 2008 press conference.

Animal Crossing and Wii Music were the big draws. Adults gyrating toward hip breakage and barely playing “music” were the sights and sounds we would be left with. All the while, Nintendo boasting about how they had reached so many more gamers and had expanded their market. In other words, Nintendo had moved on.

So, why can’t the Nintendo fanboys move on as easily as Nintedno has?

Nintendo has made a killing by getting Liv Tyler to play the DS and Matt Lauer to play Wii Fit. They have two grandmas and a Midwest housewife for every 30 year old former NES owner. Sure, they can tease about the teams behind Zelda and Mario working on new titles but Shigeru Miyamoto has recently brought us Nintendogs and Wii Fit. What’s to say that these teams are working on titles for fanboys? They could simply be creating the next big Nintendo casual game and peripheral.

Nintendo fanboys, please listen closely. They appreciated you for a long time but the greener pastures of mainstream acceptance and piles and piles of money have changed the Nintendo you know and love. You may just have to accept that maybe Nintendo’s just not that into you anymore.

VGN24
  • Benjamin

    I have to disagree with you here. First of all, your whole article can be proven wrong with a single game: Fire Emblem: Radiant Dawn. Nintendo's most hardcore franchise (arguably the most hardcore current gen game on any system) but yet Nintendo decides to make this game. Why would they make this game? I'm pretty sure it didn't sell over half a million copies worldwide, so even tough it's probably profitable it does take away valuable recources (especially manpower) from developing the casual money-makers. The obvious answer is that Nintendo likes its fans. Even a relatively small fanbase like Fire Emblem is catered with a great game. Also your repeated mentioning of fanboys makes your article very hard to take serious. It's like you're saying that everyone that still insist that the Wii is a great system for the core gamer is somehow delusional and can't be taken serious. That while the Game of the Year 2007 is on Wii. That while the biggest revolution in videogaming since 3D gaming is on Wii. That while the ultimate version of the best game of last generation, a very mature one as well, is on Wii. If anything a real hardcore gamer needs at least a Wii next to one of the HD systems to get the complete gaming experience. Finally I'd like to comment on Randy Wilson, who points to something that's hardly mentioned, yet very much significant. Without the Wii it is quite possible that the whole industry would have imploded. GTAIV costed an insane $100 million. Sure that's profitable for a franchise like GTA, and maybe a few others, but the incredible rise in development costs basically leads to an environment in which only the EA's and Ubisofts of this world can develop games anymore. Also because the standard is set by these games. The typical HD gamer won't accept anything with sub-par graphics anymore. This does lead to amazing game experiences like Metal Gear Solid 4 and Gears of War, but also to a unification of the games that are released. And think about this: Konami probably would have earned more money if they put their development budget for Metal Gear Solid 4 on the bank. This is Konami's biggest franchise, which releases only once every 3-4 years. If that's not capable of bringing in big money, the industry is doomed. Please take a look at some annual figures of publishers and developers. Despite videogame sales are at an all time high, the average company presents losses. Now Wii is heading to a 50% marketshare there's room to develop games like Trauma Center and Little King's Story. And that's very good for the videogame industry in general. Sure, cinematic games are a very important step in videogaming as well and will continue to attract the gamers that like that style of gaming, but without the Wii it's quite reasonable that all you would have played in the coming years is these kind of games. And that all the small developers would have been out of business or bought by a major.

  • Emanuel

    Wow, these articles are still coming in thick and fast. But the truth is no matter what Nintendo do, guys like the author (hardcore gamers) won’t like it. I love how all these hardcore gamers like to talk about how “we were there for Nintendo during their lean times" but that is utter crap. This guy admitted he even skipped the GameCube for the PS2 and Xbox, yet now he is saying that he was there through their rough times? Nintendo did not shun hardcore gamers; it was more like the other way around. None of them wanted to know during the GC times and to some extent during the N64 times. In fact Nintendo became the running joke of this totally hardcore controlled industry. I don't think Nintendo ever made hardcore games, they just made games, weather it be adventure platformer or puzzle (core games at a stretch). I have one question, tell me what was on the GameCube (from Nintendo) that is not on the Wii, if anything it seems the Wii has had more bigger releases (FROM NINTENDO) in its first two years than the whole entire span of the GC's life. So what’s the Big difference, apart from the fact they are selling a lot more consoles and also have introduced these “casual" (retarded word) games. What I don't understand is; aren’t hardcore gamers satisfied with the other two consoles? I mean there are two consoles dedicated for the hardcorz and one dedicated to everyone else. Are all hardcore gamers really surprised that the console for every one is spanking the consoles that are dedicated to a niche (if anything, this gen proves how much a niche hardcore gaming is, a profitable one, but a niche all the same). Did you know if you took the revenue/profit of the Wii and DS out of the gaming industry, then it would show gaming is in serious decline? It’s like the hardcore really don't care about gaming collapsing just as long as it meets their needs and tastes. Well I say to hell with you, Bring on the "NEW" gamers (I say NEW, because that’s exactly what they are. “casual gamer” does not even make sense, especially against somebody who plays Wii sports/Brain age hours on end. Casual gamer would be the exact retarded name a hardcore player would bring up just to belittle these new gamers, because they do not "hardcore" games interesting) and new games. Every body should have access to games weather they be the more traditional (Halo/Mgs/Zelda) or the new type games (Brain age/Wiifit/Wii sports). Just because there are new gamers in this industry and their taste may differ from the more traditional gamers, it does not mean they should have to put up with shity made games from publishers who think these new gamers are stupid (UBISOFT, and countless others), only one company actually puts time and thought into these new gamers with new games and that is Nintendo. You can bet they will put in the same quality development into those games as they do in their more traditional game even if it does not take as long to make. That’s why I can play No more heroes whilst my partner will play Wii fit and my little boy can play boom blox. And that’s why the Wii is located in the living room, and the 360 in the spare room. But its Ok I hope the hardcore keep writing these ridiculous articles while Nintendo make games for the rest of us. Hardcore gamers are in no way the heart of this industry, The truth is when the industry was fresh and thriving,(first with Atari and then a few years later with the Nes) and brought forth all types of creative games not just violent ones, it was the family (especially the kids) that were the heart of gaming, and it seems because of the Wii and the DS the true heart of gaming is coming back.

  • Peter

    The article writer cannot enjoy games and labels the people who could enjoy them as blind fanboys. If that's the case, I'd rather be a "blind fanboy" than a ungrateful backstabbing asshole core gamer. Nintendo does not need annoying assfucks like you who programn their opinions to like anything made before 2003 to be good and anything after 2002 to suck ass far as Nintendo products. Video Games are about ENJOYMENT, not betrayal.

  • Shawn

    Hi Randy, I'd like to join you in what I perceive to be an rejection of 'the sky is falling' attitude about Nintendo. I really think that the collective sigh from the current E3 is at worst, a bungle of marketing strategy and conflict of production cycles. I don't think one can really dispute that Nintendo's lead products in their conference are an embrace of the casual market. The problem I see with this is that E3 has become such a smaller affair, that the mainstream press, what I perceive to be the "new casuals" primary gaming news source( I could be wrong here but I don't have research), blew off the event. Add in Miyamoto's comments that "Wii Music is better than a game," and lack of major announcements on core IPs and you've got a fanboy firestorm. I think one can make the case that it's the core that's out there, sucking down as much coverage as possible on the Internet, not necessarily the casual market. But I believe it's naive for the 'fanboys' to be up in arms about a lack of AAA titles in development, especially given Nintendo's history of being tight with information. I practically guarantee that Pikmin 3 is in the works already, and another Zelda and Mario title are at least on the boards already. Nintendo has numerous, talented teams, and these titles are a license to print money. Does their marketing indicate that casuals are their new cash cow? Possibly Does that mean they don't want a cash sheep and cash chicken? No We got 5 top titles in the last two years in Metroid Prime 3, Mario Galaxy, Mario Kart, Brawl, and Twilight Princess. I'll take that line up. The third party stuff is coming along too, like No More Heroes, Zak and Wiki, and Battalion Wars 2. Plus the solid 'party' titles, such as Wii Sports and Warioware. And when I have to wait, I'll be playing other good titles out there on my 360, PS3, PSP, DS, or PC. It's not as bad people are whining about. No one is forcing anyone to buy the drivel, like Ninjabread Man. Buck up, people! Good titles take time to make, and we've been blessed in the last 2-3 years with some real gems, with what I'm sure is more on the way.

  • RWilson

    Well put, Shawn. Blue Ocean marketing (Nintendo's strategy) encompasses all. Sure, they're a business and they want to make money at the end of the day, and they will pitch products to all audiences. I can't recall owning every game Nintendo made for any of their systems, it just doesn't work out that way. Some are interesting, others not so much. I fail to see what has really changed that has people so up in arms. Besides, where Nintendo has themselves spread to thin, 3rd parties add a layer on top to make it all consistent. I think the issue might be in part due to Nintendo being the biggest 1st party developer out there, so perfection and amazement is expected constantly. The truth is, there is nothing perfect in the world, and if you insist on constant perfection, you will be disappointed. As a developer and a musician as well, I wouldn't likely play Wii Music, but I'm sure there are people who will love it. Does this mean that Nintendo will never make another Zelda game again? We all know the answer to that.

  • http://www.nintendo-dsi.org charlesss

    The NDSi is the best handheld ever imo, I don’t care what those PSP fanboys say….