Those of you that recently bought Gears of War 2 received a nice bonus code for five free maps. These maps are only available to people who purchased the game new, effectively neutering the used value of the game and taking a shot at the entire used market in the process
Now Epic is talking about taking the DLC idea a step further. Mike Capps is quoted as saying:
The secondary market is a huge issue in the United States. Our primary retailer makes the majority of its money off of secondary sales, and so you’re starting to see games taking proactive steps toward that by… if you buy the retail version you get the unlock code.
I’ve talked to some developers who are saying ‘If you want to fight the final boss you go online and pay USD 20, but if you bought the retail version you got it for free’. We don’t make any money when someone rents it, and we don’t make any money when someone buys it used – way more than twice as many people played Gears than bought it.
The number of things that are wrong with this statement are overwhelming. I would expect this kind of tactic from a company like EA, but not Epic.
Obviously, this is just a statement and no concrete plans have been made to withhold the ending to Gears of War 3, but for sake of argument, let’s say that is exactly what happens? You only get the huge trilogy-ending boss fight in Gears 3 if you 1)buy the game new at full price or 2)purchase the boss battle as DLC for $20. What will you do?