Sony Is launching a new AD campaign and this one may actually make sence. It looks like they are marketing it with a little more mainstream appeal, and trying to counter the 360’s Netflix Deal.
Starting tonight, our Video Delivery Service campaign officially launches with our first airing on Monday Night Football, but we’re giving our loyal fans an early look right here.
When the Video Delivery Service launched on July 15th, we broadened our content offering to include TV shows and movies to make the PS3 the total entertainment package. With nearly 1000 full-length movies and 2700 TV episodes for download onto the PS3 or PSP, the Video Delivery Service brings you digital entertainment right into your living room (popcorn not included). So check out great titles like The Dark Knight, Hancock, Iron Man, Family Guy, and much more.
The TV spot uses humor to convey that the PS3 is not just a gaming machine but also a “movie downloading machine” when a guy tries to win over his skeptical girlfriend. You’ll have to watch the TV spot to find out how this classic guy vs. girl face-off plays out to see who wins in the end.
And don’t forget, you only have until December 31, 2008 to save $150 on the purchase of a PLAYSTATION 3 by signing up for a PlayStation credit card!
We know you guys are a vocal group and we look forward to reading your comments. Enjoy and roll the video!