E3 Welcomes Back Glam and Glitz

The E3 that we all used to love is back after 2 years of the “new” style. Appartently after enough complaining by several key industry members that E3 wasn’t getting the publicity that it deserved , Dan Hewitt, senior director of communications at the ESA, told,

One of the things that we’d heard back in 2006 was that the show was getting too large, that it was too hard to get the business of the industry done, so what we saw in 2007 and 2008 was an effort to make a more streamlined, have an intimate experience, enable more one-on-one conversations with the executives.

In 2007 the feedback we heard was that the folks wanted to have a more centralised experience, so we moved it back to the Los Angeles Convention Center so that everything was under one roof. Then the feedback that we heard from 2008 was that it didn’t actually match the excitement, thrill and energy that the industry has and is known for, so what we’re looking for in the 2009 event is to really take the best practices that we’ve learned from holding the big events from 2004-6, as well as the smaller, intimate events of 2007-8. We really want to take the best of both of those and apply it to 2009.

The feedback that we’ve received so far has been overwhelmingly positive in terms of press and industry, as well as retailers and general exhibitors. One of the things that we’ve seen is the exhibitor list – which is preliminary and still being added to – is three times the size it was last year.

So we think we’re on the right track, we’re heartened by the positive feedback we’ve been getting, and we think we’re on the right road for having a great event in June.

via Check out the link for the full interview. And in case you’re curious, Platform Nation will be at E3. More details will come in the future about our E3 coverage.

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