“Lost and Damned” Setting New Records

By Victor Duwon Jackson


The GTA franchise just added another feather to its cap. While the game is already the largest entertainment launch in history, now the Lost and the Damned downloadable content has set a record for generating the most first-day revenue of any franchise ever on Xbox LIVE.

GTA IV: The Lost and the Damned boasts over ten hours of game play and several unique multiplayer modes, weapons and vehicles. The content features a new character, Johnny Klebitz, and his biker gang on the Liberty City streets. The episode sets a new bar for the quality of DLC.

“The Success of Grand Theft Auto IV: The Lost and Damned redefines what consumers expect from game add-ons….” -Marc Whitten, GM Xbox Live

Grand Theft Auto: IV: The Lost and Damned, is developed by franchise creator Rockstar North, and is available exclusively for download on the Xbox LIVE marketplace. The price is 1600 Microsoft Points and the DLC requires the retail game for play.

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