So, to have a solution you must first have a problem, I think most of you know what I am referring to when I speak of Game-Stop and the used game problem, but I will quickly outline the situation as I understand it for anyone out of the loop. The issue is with the large incline in used game sales vs. new game sales is that publishers feel they are losing sales to used sales. Which they are.
The publishers can’t stop used game sales due to a supreme court ruling back in 1909 called the First-Sale Doctrine which states that anyone has the right to buy, sell, rent, lend, or giveaway a trademarked good that was obtained legally. This is the basis that many markets work such as the car industry, the movie industry, and even our very own game industry.
According to an article in issue 20 of the official PlayStation Magazine Game-Stop makes a $7 profit on new games, and a whopping $28 dollar profit on used games. In short without rehashing the whole article Game-Stop sells more new games than used games and makes more bank off of the used sales.
So now with all of the above information disclosed I will reveal the solution to this problem. Publishers need to negotiate with used game stores to get a cut of the used game sales and to do that they need to give the Stores cheaper prices on new games so their profit margins will go up and both sides will benefit. Or, publishers need to get into the used sales business, and undercut Game-Stop.