Total Video Games has revealed an interesting tidbit of information today. During a scheduled conference call with investors, Sony CFO Nobuyuki Oneda reported that cost cutting measures for the Playstation 3 were progressing nicely.
The cost reduction since we introduced the PS3 is very substantial and this is on schedule… We don’t disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule.
Too vague? Well, the investors certainly seemed to think so. After some prodding, Oneda-san reportedly revealed that manufacturing costs were down “about 70 per cent, roughly speaking.” What does that mean for consumers? Well, ladies and gents, Sony can now produce a PS3 for about $240 a unit, making a price cut within the next month a very real possibility. Many are speculating a cut could coincide with the August 14th release of Madden 10.
Such a price cut should substantially improve Sony’s sales numbers for the next year. On Thursday, the company revealed that PS3 console sales were down about 500,000 units year-over-year, and game sales had dropped by almost 8 million units (via Edge.)