When Netflix showed up on Xbox Live, Xbox 360 owners could add another notch in their belt. They they had an established digital delivery service for the movies and TV episodes that was hands-down better than anything that Nintendo or Sony had on their respective online networks.
It looks like that ‘notch’ is being talked of getting taken away. Netflix CEO Reed Hastings sat down with Reuters’ MediaFile and talked about all of the success that the company has had since it began and alludes to bringing the service to Sony’s PSN and Nintendo’s Wii. Text from the interview:
“Reuters: Netflix video streams on Microsoft’s Xbox Live system. What about the PS3 and Wii?
Hastings: Eventually we want to be on all the game consoles, all the Blu-ray players, all the Internet TVs. So we are working in parallel with all of those efforts. Currently our Xbox deal is exclusive and we haven’t characterized it more than that .”
The rest of the interview can be found at the link below.
Note that there are no ‘current’ plans for Netflix to break the exclusivity deal that it has with Microsoft, but, at some point in the future, the contract will run out, and Netflix would be smart to open its digital delivery service to all potential consumers. Count me as one of those that is in favor of this, as there are millions of consumers in Asia who do not own an Xbox 360 who would certainly pay for the service.
Source: Reuters MediaFile Blog