Infinity Ward and Monster Energy Drinks have partnered up for yet another soda/game crossover marketing campaign. Throughout the next month, grocery store shoppers will be able to pick up specially themed Modern Warfare 2 energy drinks. Each six pack will include a chance to win various game-related prizes, including copies of Modern Warfare 2.
What’s really interesting is that Monster will also be giving away download codes for the game’s first map pack, which the box dates for Spring of 2010 (via IGN.) So there… in 6 more months you’ll have new maps for a game that, as of today, is not even on store shelves yet.
Since we’re on the subject, here’s a detailed list of what Monster will be giving away (copied from above):
- 100 copies of Modern Warfare 2 for the Xbox 360 or PS3
- 5,000 Map Pack download codes
- 10,000 Modern Warfare 2 dashboard themes for the Xbox 360 or PS3
- Free cans of Monster Energy Drink