To build hype for Halo 3, Bungie enlisted the help of science fiction filmmaker Neill Blomkamp and legendary director Peter Jackson to make a series of live-action short videos leading up to the game’s opening cutscene. With the release of ODST, the game developers again decided to market the game with a live-action commercial. The following video details how that stunning advertisement was created, and it also features an exclusive scene that never made it off of the cutting room floor. Enjoy.
Oh yeah, that Brute in the commercial? It’s not CGI.