Randy Pitchford, head honcho at Gearbox, whose FPS/RPG hybrid title Borderlands, hit store shelves later this month on October 20, sees us ‘Achievement Hunters’ as an important niche in the gaming community. He sees us as so important that he made the achievements EASIER to get in order to move more units off of the shelves.
“The Achievement hunter, who’s going to make purchase decisions around the Achievements per minute to ratio – he’s probably buying ten to twenty titles a year, or at least playing that many,” Pitchford told us. “He’s playing a lot. So he’s a very frequent customer, and you want to be in that pile. That’s just business.”
The sad truth? IT WILL WORK!!
I already want the game. I really do. Ever since I saw the teaser trailer a couple of years ago, I wanted it. Now the boss of the development company wants to make the achievements easier to get? I’m all over that. Muchas gracias, Senor Pitchford!!
Now I just need to search the pillows of my couch for money to buy it. **Sad face**
Source: Official Xbox 360 Magazine UK