Earlier today, crazed parents and deal-seeking teenagers piled into specialty electronics stores across the nation to pick up the latest video games for the Holiday season. For many, the top of the wishlist was dominated by Call of Duty: Modern Warfare 2. In its first five days of release, the game topped over $550 million in sales and shattered GameStop’s pre-order records. It’s been two and a half weeks since MW2 launched, and now Activision has something else mind-blowing to tell you: according to Reuters news service, the Call of Duty franchise has now generated over $3 billion in combined sales since 2003.
The significance of this announcement should be lost on no one. $3 billion is a massive number, no matter how you look at it. Nevertheless, I want to help you put this news in perspective. Consider this: all six Star Wars films have only mustered $4.6 billion at the box office over the last 32 years. Call of Duty, meanwhile, has only been around for six years.
Bobby Kotick, Activision’s outspoken CEO, released a statement to accompany the news:
Call Of Duty has become one of the greatest entertainment franchises of all time. If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history.