Sony’s Senior Vice President of Marketing, Peter Dille, who also is in charge of the PlayStation Network spoke with IGN about the PlayStation 3. He speaks of the expectations of the PS3 in terms of sales and seems extremely confident the PS3 will overtake the Xbox 360 in global sales. They also discuss the life span of the two high definition consoles and both seem to agree that the PS3 is built for the long haul.
IGN: So you do think that PS3 will overtake Xbox 360 in sales at some point, then?
Peter Dille: Yeah, we do. I’m confident we’ll be around in 10 years and I can say that because we’ve done it twice. PS3 will be around in 10 years and probably much longer than that. I have my own opinion, but I’ll ask you the question. Do you think the 360 will be around in 10 years?
IGN: My personal opinion is no.
Peter Dille: Yeah, and that’s my personal opinion. I think that would be the personal opinion of most responsible opinion makers. We can be passionate fans, but I don’t think they’ll be around in 10 years so I’m very confident we’ll pass them within that time frame… Well, we’re breathing down their necks and they can see us in the rearview mirror and it’s not going to take too long to pass them.
While I completely agree with the fact that the PS3 will outlast the Xbox 360 in lifespan, and that it will eventually surpass the 360 in sales, I think Microsoft is more than happy with their performance this generation. The main goal was to gain market share, and they achieved this goal almost flawlessly. So yes, the PS3 will outlive the 360, but with that said, Microsoft will probably get another head start in the next generation, possibly a larger one and Sony will spend the extra dollar to make the PS4 as cutting edge as possible.
Do you agree with Sony’s 10 year plan, or do you think they would of been better off making a cheaper console and moving on to newer technology after 6 or 7 years? I must say that I love Sony for this decision. They always go out on a limb to bring the best technology available and over the next several years us gamers will definitely be reaping the rewards.
For the full interview, visit IGN