Twilight Makers Missing Out On Big Bucks


Whether you are a fan or not, the Twilight series has been one of the highest grossing properties of the past few years, so one has to wonder why they have yet to make a mainstream game. That’s exactly what Games Investor Consulting analyst Nick Gibson wants to know and he sat down with MCV to talk about the cash cow that is up for grabs.

“Given how hot a property it is, Twilight could easily present a seven-figure exploitation opportunity, especially if publishers look at taking it beyond retail gaming and considers network gaming,”

Warner Brothers is no stranger when it comes to movie / game crossovers. The Harry Potter series are available across all platforms including handhelds and have already earned the studio hundreds of millions. They also hold the rights to Lord of the Rings, Batman, Terminator, and even Where the Wild Things Are; all movies with a video game equivalent.

“It may well be that the rights holders aren’t aware of the potential benefits as they haven’t explored the games market before,” he said. “It’s not unheard of – although it is increasingly unusual in this day and age.”

Summit Entertainment has already been on the receiving end of some criticism over the way they have dealt with overnight success, such as the denigration and replacement of Twilight director Catherine Hardwicke. It’s possible that they just can’t risk the mountainous undertaking that would be required in a video game start up.

Gibson is aware that there may not be quite the demand from PS3 or Xbox 360 users but  he says that they still could carefully target the game to the right audience.

“The brand’s appeal could actually extend significantly beyond the expected teen girl market and into the 20- to 30-year-old female market, which has a very substantial crossover into gaming.  There’s a greater resonance with Wii and DS users.”

While a mainstream game has yet to be made, Twilight Scene it? is now available for Nintendo Wii and DS.

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