The good people at Microsoft have recently announced that Xbox Live users can now purchase 400, 800, 1600, or 4000 point packages, for $5, $10, $20 and $50. These new point denominations directly correlate with the majority of content available within the Xbox Live marketplace.
Overall, this is great news for gamers who have been historically “squeezed” by having to purchase more points than they actually need for a desired purchase. While the extra points equaled a nominal cash value that wasn’t going to make or break a bank account, it just didn’t seem fair.
In reality though, it was a pretty awesome marketing tactic. Let me explain, if you’re anything like me, seeing even the smallest number of points leftover in my account never sat well, seemed wasteful. It caused a desire within my very soul to “liberate” those spare points by spending them and 9 times out of 10, the only way I could do that was to purchase additional points. Once I purchased those additional points to eventually purchase my next Xbox Live item I found myself in familiar situation, more leftover points—a vicious circle for those of us who are “liberators,” a great marketing ploy to create repeat transactions for the folks at Microsoft.