This is a short film entitled Avatar Days directed by Gavin Kelly. The film follows a group of World of Warcraft players talking about their experiences with the game while their characters walk around the streets of Dublin. Gavin tries to detail the human side of WoW by getting the players to discuss the relationship aspect of the game. As an ex-WoW player, I enjoy hearing testimonials like this; It’s really interesting and kind of touching at the same time. There’s also some cool animation and film work going on in this video, it’s definitely worth the look.