SCEA Pitches In To Support Stand Up To Cancer

Sony Computer Entertainment America LLC (SCEA), Major League Baseball, and Stand Up To Cancer (SU2C) are teaming up to fight cancer this year. Starting June 13th through to July 10th, SCEA will donate $10 of its proceeds to SU2C from any PS3 copies of MLB 10 The Show purchased between those days. The proceeds will help patients get quicker treatments and ultimately save lives.

To date, Stand Up To Cancer has raised $100 million with the help of Major League Baseball – Who is a founding partner making an initial $10 million donation. Stand Up To Cancer has been working closely with the entertainment industry to raise awareness and gain public support for this effort.

Baseball fans across the U.S. now will have the opportunity to play the most authentic and realistic baseball game in MLB 10 The Show while also joining the ever-growing SU2C community to raise awareness and funds for cancer research.

Judging by this little piece of information, it looks like the donations will only be made by copies purchased in the US. As well, I’d assume most people would have already bought the game. In other words, having this on release date would of made a much bigger contribution to SU2C.

Developed by Sony Computer Entertainment Worldwide Studios, San Diego Studio, MLB 10 The Show continues the franchise’s reign as the premier MLB licensed game on any platform.  This year’s title delivers yet another immersive baseball gaming experience complete with MLB All-Star Break activities including the always popular Home Run Derby®, Road to the Show where you live out your own fantasies of reaching the Majors™, improved online multiplayer, and unmatched stadium realism and ambiance that has critics saying The Show is the top-rated sport game this year.

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