E3: Activision Launches Into E3 With Huge Draws

Activision pulled out all the stops for their E3 launch party, so much so that the names at the event almost drown out the games they were featuring.  Hot stars like Usher, Will.I.Am, Jane’s Addiction, Eminem, Rhianna and more gave live performances to help drum up excitement over the game announcements coming out of Activision’s camp this E3.  Some of those games include:

DJ Hero 2, Tony Hawk: Shred, Guitar Hero: Warriors of Rock, True Crime: Hong Kong, and Call Of Duty: Black Ops.

The event was impressive, and based on production quality alone, Activision would walk away with best of E3.  Here’s a video snippet from the event, and the press release from Activision.

Activision’s Press Release follows:


Global Music Icon Eminem Debuts New Track

Santa Monica, CA — June 15, 2010 — A cast of some of the most influential and popular recording artists performed at Activision Publishing, Inc.’s (NASDAQ: ATVI) special E3 preview event at the STAPLES Center in Los Angeles on Monday night in celebration of the company’s highly anticipated games.

The heart pounding event began with world renowned mash-up master Z-Trip who started off the night and warmed up the crowd with his trademark sounds.

First up was an all-out celebration of DJ Hero® 2’sincredible line-up of world-class artists ensued, featuring live sets from all-star DJs and in-game playable characters, Grammy® winner and multi-platinum selling artist David Guetta, along with progressive house producer Deadmau5, part of dance music’s elite. Storming the stage with a high octane mini-set, global superstar Usher, complete with live band and dancers, brought down the house with a performance of his current #1 hit “OMG,” with a current audience reach of over 160 million, along with chart-topping singles “Caught Up” and “Yeah.”

The event brought skate acrobatics to life with a live Tony Hawk skate demo accompanied by Z-Trip who was once again at the head of the turntables. Hawk’s performance went BIG, with larger than life jumps, huge grabs and over-the-top tricks in the spirit of Tony Hawk™: SHRED, the next game in the venerable skating franchise.

A heart-pounding collaborative performance of Queen’s classic anthem, “Bohemian Rhapsody,” featured on Guitar Hero®: Warrior of Rock’s93 track on-disc set list, was lead by artist Maynard James Keenan and over 200 of Los Angeles most awe-inspiring gospel singers accompanied by a 75-piece orchestra. To celebrate their incorporation into Guitar Hero: Warriors of Rock, Jane’s Addiction played seminal hits “Mountain Song” and “Been Caught Stealing” and Soundgarden performed an orchestrated version of their classic hit “Black Hole Sun.”

The exciting line-up continued as Grammy Award winning recording artist, producer and musician Pharrell Williams and his band N.E.R.D. performed the upbeat dance jams “Hot-N-Fun” and “Lapdance” to celebrate Pharrell’s contribution to the soundtrack of True Crime®: Hong Kong. In addition, brand new recording artist and industry up-and-comer Rhea debuted “My Motorcycle,” which will be featured in the game with a sultry performance choreographed by JaQuel Knight.

Innovative and ground-breaking Grammy® Award winning performer EMINEM ignited the crowd as he closed the all-star event in celebration of the year’s most anticipated title Call of Duty®: Black Opsand was joined on stage by drumming legend Travis Barker. Eminem’s raw live performance of tracks included songs such as “Lose Yourself,” his newest hit single “Not Afraid” and the world premiere of “Won’t Back Down” from his upcoming album Recovery scheduled for release June 21st.

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