E3: Power A Unveils Latest Controllers For PS3 & Wii

Some new controllers coming from Power A were unveiled today, with some nice features for both PS3 and Wii.  The videos below will show more, but I like the glowing buttons that both controllers will feature.  I know that once you’re playing you tend to know button positions without looking, but for newer gamers, or perhaps drunk gamers, the glowing buttons will help lock you in.  The controllers appear well contoured which will help with long term play, and think this is a good addition to the third party controller lineup for both systems.  The Ps3 controller will set you back $49.99, the wired version will be $19.99.

Videos and press release follow:


POWER A Unveils Pro Line of Controllers Including the Pro Elite Wireless Controller

Los Angeles, CA. – June 15, 2010 (E3 EXPO, Booth #5312)  – POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc., (BDA), today announced the launch of its Pro Elite Wireless and Pro EX Controllers for PlayStation®3. Created with expert gamers in mind, the cutting-edge controllers are a must-have accessory for any PS3™ owner. POWER A will be showcasing the new controllers, along with introducing additional video game accessories, at the E3 Expo in Los Angeles from June 15-17.

While maintaining complete compatibility with the PS3™, the POWER A Pro Elite Wireless Controller was designed to allow greater comfort, control, and functionality for extended game play. The wireless controller features:

  • Refined ergonomics for marathon gaming and competitions
  • Motion compatibility working with SIXAXIS™ compatible games
  • A soft touch finish and custom textured grips ensuring a comfortable, no-slip grasp for enhanced control
  • Reverse analog sticks for increased precision
  • Custom designed L2 and R2 buttons for greater accessibility
  • Glowing buttons for use day or night
  • Dual rumble motors
  • Built-in rechargeable battery

The Pro Elite Wireless Controller will retail for $49.99 at all key retailers beginning in September 2010. The wired version of the controller, the Pro EX, will retail for $19.99.

“These controllers allow players to take their gaming to the next level,” said Eric Bensussen, president of POWER A and BDA. “We paid a tremendous amount of attention to the refined look and feel of the controllers, as well as the button configuration, creating maximum comfort and utility for serious gamers.”

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  • UltimateSin

    I wish that looked like a 360 controller. The D-Pad needs to be changed on it.

  • Red Flame Fox

    The PlayStation 3 controller looks cool