This is an interview I conducted at PAX nearly a year ago. The file was missing, presumed dead for the longest time but I have recovered it and can now bring you the twenty minutes I spent with Pete Hottelet; founder of Omni Consumer Products. OCP are a company that specialises in bringing fictional consumables into real life.
Products include Brawndo; the energy drink from Idiocracy.
Sex-Panther the cologne from Anchorman.
And most recently Tru Blood, the substitute for the real stuff that the vampires drink in the HBO show.
It was truly a fascinating conversation. I voiced some of our communities suggestions to Pete and he actually genuinely inspired me.
And you can buy Tru Blood within the UK at Play.com HERE.