Microsoft is prepping Kinect in hopes that it will become a new standard in gaming, but it seems Microsoft’s goal will not be achievable due to certain obstacles in Kinect’s way. Several mistakes have been made by Microsoft, mistakes that give Kinect a harder time at becoming a success. Just like any pioneer device, Kinect needs a stable ground to build upon. The mistakes Microsoft has made are ones that destroy the stable ground Kinect needs.
For Kinect to become a success Microsoft needs to appeal to either of the two types of gamers, hardcore or casual. If Microsoft were to target the casual gamers they would need to make a device that does something simple, creative, impressive and cheap, the most important one of these is cheap. The Wii is a system that offered all of these. If the Wii was not cheap it would have been a failure. Imagine if at launch the Wii was released for $300 and to get the Wii remote was $150, the Wii would have been Nintendo’s biggest failure since the Virtual Boy, a failure that Kinect seems destined for.
Since Microsoft apparently can’t offer the device at any price lower than $150 the only audience left is the hardcore gamer. The hardcore gamer is the market that is already there for Microsoft, they already have the console now they just need a reason to buy Kinect. For many hardcore gamers the reason for buying Kinect would be to play a great game. If this game could only be played with Kinect hardcore gamers would flock to stores to get Kinect. So with this in mind all Microsoft needs to do is have a game lined up for Kinect that is so great hardcore gamers can’t stay away. Instead we are left with games like Kinectimals and Joy Ride. These are games that are directly targeted for the casual gamer. With Kinect lacking appeal to both hardcore and casual gamers there is no stable ground for Kinect.. This will bring Kinect’s profits to a halt in less than a year unless Microsoft can find the hardcore game they desperately need.