In what may be the greatest example of Capitalism at its best, Engadget broke the news about how a local Best Buy’s Geek Squad was selling a Firmware Upgrade service for the PS3 for $30. That’s right, the same Firmware upgrades the Sony offers for free by connecting your PS3 to the Internet can be done in the hands of “experts” for $30.
I have no problems with a company making a buck, but I would love to hear the sales pitch being used on unknowing customers for this service. While the act itself is not illegal, or even wrong, if it’s pitched as a necessary service to customers, or portrayed as being any more difficult than turning on the machine, I’d take issue with the practice.
IndustryGamers then reported that Best Buy is defending this decision, stating that they offer the service for people who want the peace of mind of knowing they have the latest firmware installed, and stated other services are also provided, including setting parental controls and user account setup.
If I may quote the great David Spade, Best Buy is doing an impressive job of selling a ketchup Popsicle to a woman in white gloves. If even one system in 20 gets this service, then that’s an impressive profit margin that helps make up for the very minimal margins that are found by selling game systems.
What do you think? Is Best Buy doing anything wrong here? Do they deserve to make money off of people’s ignorance? If you saw someone standing in line ahead of you contemplating this purchase, would you say anything? Do you care how other people spend their money?