Over at ESPN, it appears that the sports talk show 1st and 10 has chimed in with their take on a commercial for the recently released Call of Duty: Black Ops. It appears that the commercial is causing some controversy and the hosts adamantly state how shocked they are that a major sports star like Kobe Bryant would appear in it.
Here is the actual commercial that is airing.
And here is the video from the ESPN 1st and 10 show.
I first saw the commercial right around the time the game was released. When I first saw it, I thought it was an interesting approach to promoting the game. I’m not big into sports stars and at the time didn’t even realize that Kobe was featured in the commercial. What I took away from it was that gamers come in many forms and are not always younger males sitting in their parents basement, living at home.
Upon seeing the reactions of the three hosts of 1st and 10, I was a little shocked that they were that outraged. You would have thought Kobe shot a real person right on camera and laughed about it to spite the audience. I suppose that I do understand some of their comments in that it could be seen as glorifying war and trivializing what the U.S. Armed Forces are currently going through. But on the other hand, the commercial is for a game, and a very popular franchise at that. I suppose in the end, that is what makes it more of a target to critics and people painting video games as some evil force corrupting the world’s children.
What do you think of the commercial? Are the hosts justified in their reactions or are they merely trying to make a mountain out of an anthill?