Using negative press to get positive results is nothing new in the realm of advertising, but Electronic Arts has found a humorously harmonious way to tie together a new string of commercials for their upcoming sequel to 2008’s survival horror gore-fest Dead Space. Using the bullheaded belief of (basically) teenagers everywhere, “If my mom hates it, then I will love it” EA has subjected real mothers to footage of the most brutal and crazy moments of Dead Space 2, then asked their honest opinions. The following is the commercial which aired during the Atlanta Falcons vs. Green Bay Packers game (no doubt aiming for the widest male audience). Tell us what you guys think.
And here’s my favorite mom reaction.
Check out more moms freaking out at the official Dead Space 2 website