EA has taken a new and different approach to advertising for Dead Space 2. Rather than show gamers the merits of their game, give some teasers to the story, and hype gameplay to entice gamers to buy the latest installment, they instead decided to horrify allegedly unsuspecting moms by showing them a clip of what I can only imagine is what was submitted to the ESRB to show why the game was M-rated. To get a full appreciation of this, check out their link showing exactly what they did. It brought me to this question:
Did EA go too far with this advertising choice? Will this, in the long run, hurt the credibility of gaming?
I immediately thought of the legal battles going on to make the sale of M rated games to minors illegal in the United States (contrary to some thoughts, it is not a federal law; most stores that sell games voluntarily enforce the ratings system). This video, in my opinion, clearly targets a demographic that includes children under the age of 17, and reminded me of Joe Camel as a method of allegedly advertising to young kids, and I just felt it wasn’t appropriate. Did you feel the same way watching it? I don’t deny that the video is effective and different and fresh, I just question the target demographic.
A Simple Question (ASQ) is a weekly segment for Platform Nation. Each week, you’ll be posed a question. Give a response and let the world know what you think; there is no right or wrong answer here. If you have a suggestion for a question, hit me up on twitter @vttym.