Activision’s Innovative E3 Slate

It was no surprise when Activision announced that they will be present to showcase Call of Duty: Modern Warfare 3 at E3 2011. A press release was made today that had announced a variety of other games that will be displayed at E3 this year, which include the return of an old franchise, new superhero releases and the return of Alex Mercer.

Activision will be providing information on the recently-announced Call of Duty Elite system and have also announced that the beta for Call of Duty elite will go live on July 14. Individuals playing Call of Duty: Black Ops will be the first to have the opportunity to see just what features Call of Duty Elite is going to offer.

“Designed from the ground up to integrate with Call of Duty: Modern Warfare 3, Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social experience.  The innovative online service ups the ante of any free service by offering a range of innovations on well-established multiplayer features, such as leaderboards, heat maps, and rich player data.   Several other Elite features are completely new to the industry.   For example, with Elite’s new Groups feature players can join custom groups based on their likes, interests, or affiliations, and then have those groups follow you directly into the game.   Additionally, players can customize weapons, attachments and perks and push them directly into the game menu.  Those gamers who want to continue to play multiplayer out of the box, or purchase downloadable content à la carte throughout the year can continue to do so.”

As we all knew, Activision also announced they will be showcasing Call of Duty: Modern Warfare 3 at E3.

“Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare® 3 is set in a world on the edge of annihilation as Makarov and his terrorist organization unleash destruction and chaos across the globe.  Playing as a member of several special-forces units and armed with the most advanced weaponry, players work with Delta operators and reunite with familiar characters to enter a dangerous game of cat-and-mouse as they race across the globe to stop a mad man before it’s too late.  Modern Warfare 3 advances the 60 fps Modern Warfare tech to deliver exhilarating, action-packed experiences across Single Player, Special Ops and Online Multiplayer modes.”

Prototype 2 will be making an appearance at E3 this year. With trailers having already been released and several new features announced – including the new protagonist – it will be interesting to see what exactly Activision will be demonstrating for us with Prototype 2.

PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon.   As the game’s all-new infected protagonist – Sgt. James Heller – players will cut a bloody swath through the wastelands of post-viral New York Zero (NYZ) as they build up a genetic arsenal of deadly biological weapons and abilities, and hunt and consume their way toward the ultimate goal…to kill Alex Mercer.  For more information, please visit (Developed by Radical Entertainment for Xbox 360™, PlayStation®3 system and Windows PC; not yet rated by the ESRB.)”

Thankfully, Activision’s blockbusters are not the only items on their line-up. We will be seeing new technology present in an age-old title. Skylanders Spyro’s Adventure will be a new game for the younger audience. With physical toys having an in-game representation that can be played across multiple platforms, this will no doubt be one of the more unique titles at E3 this year. Activision offered this bit of information:

Skylanders Spyro’s Adventure is an innovative new universe that brings the world of toys, video games and the Internet together in an unprecedented way.  Through an inventive use of technology, players use the Portal of Power™ to bring their toys to life in a mystical new universe called Skylands. The Skylanders come to life inside the game across multiple gaming platforms including console, handheld and mobile devices and on the web, remembering achievements and level-ups wherever they go. The starter pack will include the game, three Skylanders figures and the Portal of Power™. The starter pack lets players experience the full adventure but there will be more than 30 other characters which further expand and enhance the experience.  (Developed by Toys for Bob for the Wii™ and Nintendo 3DS™, Xbox 360™ video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Windows PC, mobile devices; not yet rated by the ESRB).”

The superhero fans will be overjoyed with the announcement of Spider-Man: Edge of Time as well as X-Men Destiny. While many were waiting for more information on Spider-Man: Edge of Time, the presence of a new X-Men title was a little more surprising. X-Men Destiny will be offering a new system that will allow you to work for or against other Marvel superheroes, potentially making this game a bit different than your traditional superhero-driven game.

Spider-Man™: Edge of Time – Playing the roles of Amazing Spider-Man and Spider-Man 2099, Spider-Man: Edge of Time propels gamers on a high-octane, adrenaline-fueled adventure in which the two versions of the heroic web-slinger must urgently work together across time to save each other and prevent a disaster that ultimately leads to the death of Amazing Spider-Man.  Against the backdrop of a rich, tightly crafted narrative by acclaimed Marvel veteran Peter David, the game features two individual timelines evolving in parallel and narratively-driven “cause-and-effect” moments, uniquely utilizing “picture-in-picture” moments where the actions of one Spider-Man have immediate effects on the other Spider-Man and his surroundings.  For more information, please visit (Developed by Beenox for Xbox 360™, PlayStation®3 system, Wii, and Nintendo 3DS™; developed by Other Ocean for Nintendo DS™; not yet rated by the ESRB.)


X-Men™ Destiny – In X-Men Destiny, players control the fate of one of three brand-new mutant characters forced to choose between saving humanity or ensuring its destruction.   The game allows players to customize the path, powers and development of their character and to decide their role in the mutant cause alongside, or against, some of Marvel’s greatest X-Men franchise characters.  Gamers will evolve their mutant skills through a unique upgrade system that allows them to choose how they will mix and match the powers from their favorite X-Men and Brotherhood characters, then engage in fast and furious combat against a variety of opponents bent on defending their beliefs.  For more information, please visit (Developed by Silicon Knights for Xbox 360™, PlayStation®3 system, and Wii; developed by Other Ocean for Nintendo DS™; not yet rated by the ESRB.)


From Michael Bay’s special effects-oriented mind, Transformers: Dark of the Moon will be receiving a video game adaptation from Activision. Designed to serve as a prequel to the movie, Transformers: Dark of the Moon will give players a good idea of what to expect from the upcoming film:

“The Transformers™: Dark of the Moon video game thrusts players directly into an original prologue storyline to experience the epic battles on Earth that will shape the events of the upcoming blockbuster film.  Armed with a new gameplay mechanic called Stealth Force™, fans will be able to instantly convert to a third, hybrid state that combines the weapons and firepower of Robot Mode with the agility and maneuverability of Vehicle Mode.  Set in unique environments around the world such as the Jungles of Central America, Siberian military facilities, Urban Cityscapes and more, the game lets players assume the roles of a diverse roster of favorite TRANSFORMERS characters from the movie through a heart-pounding campaign to save mankind.  (Developed by High Moon for Xbox 360™ and PlayStation®3 system; developed by Behaviour Interactive for Wii, Nintendo 3DS™, and Nintendo DS™; rated “T” for Teen on Xbox 360™ and PlayStation®3 system and “E10+” on Wii, Nintendo 3DS™, and Nintendo DS™ by the ESRB.)”

Lastly, Activision will be offering what seems to be their own version of Nintendogs, titled Wappy Dog. IT will be a title available on the Nintendo DS, though no announcements have been made for the 3DS, which I find to be particularly interesting, considering that games like these could feel some marketing impact from the 3D gimmick. Activision had this to say about their upcoming title:

“The next evolution of virtual pets arrives on the Nintendo DS™ family of handheld systems this holiday season in Wappy Dog, a toy puppy that interacts with the player through the Nintendo DS.  Wappy Dog engages young gamers to raise their very own puppy in both the real and virtual worlds and teach it cool tricks, play mini-games together and even converse!  Each pet is a fully personalized experience, enabling players to determine their pet’s constantly evolving skills with every interaction and customize both the in-game version and physical dog with different colors and accessories.  For more information, please visit (Developed by SEGA TOYS for the Nintendo DS™; not yet rated by the ESRB.)”


So, what are you excited to see from Activision this year at E3?


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