In what seems like the oddest pairing in video game marketing in recent memory, Naughty Dog has teamed up with Subway restaurants to promote Uncharted 3: Drake’s Deception, 30oz sodas, and five dollar foot-longs.
Starting October 1st, if you go into a Subway restaurant and purchase an Uncharted 30oz drink, you will get a code that grants you access to the multiplayer beta until November 1st. This feels a bit weird to me, but actually comes with some nice bonuses and the chance to win trips and other prizes.
Any progress you make such as ranks, unlocks, and the like, you will keep once the full game releases. This includes promotion-specific bonuses like Naughty Dog guns, Subway gear (ugh), and boosters. The best one, obviously, is a taunt, but I’ll let you discover that through this video they put out.
The full game will release November 1st of this year as a PS3 exclusive.
via PlayStation Blog