Touted to be the most anticipated game of the year, Activision have announced that Call of Duty Modern Warfare 3 has shattered its own one day sales record to become the biggest entertainment launch ever with an estimated $400 million sales and more than 6.5 million copies sold in US and UK alone. With millions of fans attending one of the 13,000 midnight openings to get their hands on the game, this is the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something that no other franchise has accomplished. The game has also reportedly broken the record for the most number of gamers simultaneously playing on Xbox Live.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”
So just what is it that is drawing in the gamers in droves? Eric Hirschberg, CEO of Activision Publishing believes that it has become part of modern culture. “Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere.” Based on my own experience I would have to say that this is a pretty accurate hypothesis. Barely a day goes by where I don’t hear at least one person discussing their stats or retelling their best kills from the night before. It has become part of the break time discussions in work along with soccer or the X Factor.
In other news from Activision, in support of the efforts of American servicemen and women, it has donated $3 million to the Call of Duty Endowment, a non-profit corporation seeking to provide job placement and training for veterans. This brings the total amount donated by Activision to $5 million, $1.5 million of which has already been used to provide grants and scholarships to veterans’ organisations across the country.
So did you get your hands on a copy on opening night or did you wait until the queues died down? Are you still wondering if you should get the game? Let us know below.