EA have confirmed that there has been a substantial drop in subscriptions for their MMO Star Wars: The Old Republic. The EA/Bioware title has dropped to 1,3 million subscriptions from 1.7 million.
During an earnings call, EA chief financial officer Ken Barker offered the following as an explanation for the 23.5% drop in subscriptions:
“The substantial portion of the decrease [for The Old Republic] was due to lower numbers of trial players, upping the percentage of paying subscribers.”
EA Labels president Frank Gibeau added:
“Some of those casual customers have gone through a billing cycle and have decided not to subscribe to the game,”
Some online pundits are suggestion that the drop is partly caused due to a fan boycott after the Mass Effect 3 controversy. EA tried to ease concerns by saying the drop was consistent with projections however that did not stop their shares dropping 10% in out of hours trading.
It’s not all doom and gloom though as before the game launched EA stated that they only needed 500000 active subscribers in order for the game to be profitable and despite the drop EA/Bioware are still sitting well above this magic number.