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Tag Archives | Xbox Live

Kinect’s Killer App isn’t for Gamers; It’s for Advertisers. Welcome to the Age of NUad.

“NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing — engagement. We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.”  - Ross Honey, general […]

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The Couched Impetus

Did you know there’s a difference between couches and sofas? Despite what you may have heard or surmised after years of experience regarding the two, it’s not just about size nor at all about the price; it’s about the design. Couches were originally designed for Victorian-era women to flop down on after falling ill to […]

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PlayStation 4 And The Necessary Hardware Divide

It’s been over a week since the PlayStation 4 announcement/event/meeting/whatever Sony is calling it nowadays, and there’s been a lot of interesting fallout. Tech industry folk were disappointed that they didn’t get to see the actual console, game industry folk were excited at the proposition of new games, and developers loved the thought of an […]

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